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Content marketing and how can you make more profits using it? Content marketing is a marketing trick that enables your business to attract new business and build up your brand recognition by offering helpful information to prospective customers in a neutral but convincing format. The most up-to-date studies indicate that potential customers find old school advertisements invasive. Even sponsored online content -- articles that are highly self-promotional -- is being favored over contentional advertising. This is where content marketing comes into play. As reported by Roper Public Affairs research firm, 80 % of business decision makers favor getting company related news from articles instead of advertisements. 70 % state that content marketing makes them feel closer to the company publishing the content. And, more than 60 percent say that content marketing assists to make greater purchasing decisions. There are literally more than twenty commonly used content marketing instruments